top of page

FOODIE ADDA – Food Truck Website

Overview

The goal of the website is to promote the food truck business by showcasing its South Indian street food menu, sharing weekly locations, and enabling easy customer engagement through contact and catering inquiry forms.

Designed and developed a responsive website for a local food truck business in Monroe, New Jersey to improve online presence, share weekly locations, and drive catering inquiries.
 

Role: Freelance UX/UI Designer

Team: Individual

Problem: 
 

The food truck lacked an online presence, making it difficult for customers to find current location details, view the menu, or place catering inquiries. This limited their reach and impacted customer engagement—especially among mobile-first users looking for convenient food options.

What I Did

 

  • To understand the needs and pain points of potential customers, I conducted informal interviews with food truck visitors and reviewed similar food service websites. The research revealed that users often struggled to find timely location updates, menu details, and catering information - especially on mobile devices.

  • Built a responsive site showcasing menu, hours, and contact form.

  • Prioritized bold visuals, easy navigation, and local SEO basics.
    ​

Logo Design

6d8c5b3b-087f-441e-b9db-9c5798098576.jpeg

Outcome

Client reported increased visibility and more direct customer engagement through the site’s contact.

bottom of page